Swarup ChakraBorty

Stories by Swarup ChakraBorty

Catch your favourite flick on the mobile

Catch your favourite flick on the mobile

Rediff.com   24 Jan 2011

Eros International is also in the process of digitising their entire content library to make themselves ready for multi-channel, multi-format content delivery across the globe, including on the mobile platform.

'Big reality shows help build brand image'

'Big reality shows help build brand image'

Rediff.com   10 Jan 2011

Colors has been unable to regain the top slot even with its star-studded reality shows. But Rajesh Kamat, COO, Viacom18 Group and CEO, Colors, says that the channel has been able to maintain its distinct brand image and will soon be able to move up the rating points.

New entrants shake up celebrity management

New entrants shake up celebrity management

Rediff.com   29 Nov 2010

PMG is co-owned by Sam Balsara, chairperson, Madison World, and Noomi Mehta, chairperson and managing director, Selvel One Group.

Here's why Big B is the king of TV

Here's why Big B is the king of TV

Rediff.com   13 Oct 2010

His quiz master avatar fetched Sony one of its highest TV ratings (TVRs) in recent times.

Get your films on your apps

Get your films on your apps

Rediff.com   11 Oct 2010

After music on the go, it is time for movie applications (better known as apps) for smartphones.

TV channels bet on mega stars; to garner Rs 270 cr

TV channels bet on mega stars; to garner Rs 270 cr

Rediff.com   28 Sep 2010

The three are Kaun Banega Crorepati 4 on Sony, anchored by Amitabh Bachchan; Bigg Boss 4 on Colors, starring Salman Khan; and Masterchef India on STAR Plus with Akshay Kumar.

Tata Sky kicks off a new price war

Tata Sky kicks off a new price war

Rediff.com   23 Sep 2010

Direct-to-home (DTH) major Tata Sky made headlines last week first, for Aamir Khan playing the role of a milkman in its new commercial, and second, for kicking off a price war.

Crest's 3D animation film gets good response in US

Crest's 3D animation film gets good response in US

Rediff.com   21 Sep 2010

It was released in 2,625 screens in the US on Friday and the makers claim it to be the widest release for any animation film from India.

Now enjoy live shows on your mobiles

Now enjoy live shows on your mobiles

Rediff.com   3 Sep 2010

Downloading music and streaming videos on the Internet and mobile handsets may soon be pass. With the government allocating 3G spectrum, content providers are ready with new services.

'DTH interoperability not possible'

'DTH interoperability not possible'

Rediff.com   23 Aug 2010

In response to the consultation paper issued by the Telecom Regulatory Authority of India on Friday, direct-to-home operators said the proposed interoperability of set-top boxes faced serious limitations.

Ad war: News channels go the FMCG way

Ad war: News channels go the FMCG way

Rediff.com   13 Jul 2010

In an ad that is currently on air, business news channel Bloomberg UTV takes a dig at a rival channel. The ad shows Bloomberg UTV's anchor simplifying the business terms used by the anchor of a rival channel, who seems to be at great discomfort.

World Cup final got less eyeballs than 2006

World Cup final got less eyeballs than 2006

Rediff.com   13 Jul 2010

According to data from aMap, an overnight audience monitoring agency, in the top six metros, around 1.5 million viewers saw Sunday's match, while 1.9 million viewers had watched the final in 2006.

WSJ, FT push content via digital channels

WSJ, FT push content via digital channels

Rediff.com   17 Jun 2010

The Wall Street Journal is working towards aligning its India strategy to the practices it follows globally, that is, to increase focus on digital distribution.

India storms field of play late

India storms field of play late

Rediff.com   14 Jun 2010

Football-frenzied fans in India were slow on catching up with the excitement as the FIFA World Cup 2010 kicked off in Johannesburg on Friday. But when they did get into the act, TV-viewership rates shot up from previous highs.

Cinepolis of Mexico to invest Rs 1,600 cr

Cinepolis of Mexico to invest Rs 1,600 cr

Rediff.com   20 May 2010

Cinepolis, a Mexico-based multiplex operator, is looking at expanding its footprint in India.

 Now, websites targets of copycats in Hindi films

Now, websites targets of copycats in Hindi films

Rediff.com   17 May 2010

After stories and music, it is now websites that are said to be the target of copycats in and around the Hindi film industry.

BAG to launch India's first sports news channel

BAG to launch India's first sports news channel

Rediff.com   15 Apr 2010

BAG Films and Media Ltd is planning to launch India's first sports news channel. The channel will have content in both Hindi and English languages and will air shows focused only on sports.

Sun Direct mantra: Be regional, think national

Sun Direct mantra: Be regional, think national

Rediff.com   8 Apr 2010

There are presently around 20 million DTH subscribers in the country and Sun has managed to capture more than 25 per cent of the pie with a customer base of 5.3 million.

Broadcasters set to make a killing in IPL finals

Broadcasters set to make a killing in IPL finals

Rediff.com   2 Apr 2010

Encouraged by the the high viewership for the ongoing Indian Premier League cricket matches, official broadcaster Sony Set Max is expecting to sell its remaining inventory of 10-second advertisement spots for the semi-final and final matches for over Rs 10 lakh (Rs 1 million).

Media buyers bat for IPL for better returns

Media buyers bat for IPL for better returns

Rediff.com   30 Mar 2010

Media planners and executives of TV rating agencies say general entertainment channels have started feeling the heat, as the Indian Premier League is receiving not only an avalanche of advertisements but also taking away their viewers.